/ENTERPRISE/newswire -- COMO, CO, ITALY -- SATURDAY, 19 JULY 2025, 21:34 UTC+1
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CHINA -- /ENTERPRISE/newswire -- Aug 21, 2024
Menghao Zeng's Golden Seasons Brick, a travel-friendly tea kit inspired by Eastern heritage and designed in Shenzhen, has been honored with the Silver A' Packaging Design Award 2025 for its unique blend of cultural storytelling, sustainable materials, and modern mobility, redefining the ritual of tea drinking for today's fast-paced lifestyles.
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Golden Seasons Brick, conceived by designer Menghao Zeng and developed with Yin Peng, has been recognized with the prestigious Silver A' Packaging Design Award 2025. This innovative tea kit transforms the ancient ritual of tea drinking into a portable, contemporary experience, seamlessly integrating the rich heritage of Yunnan Pu-erh tea and imperial Chinese aesthetics into a compact, travel-ready format. Designed in Shenzhen and brought to market in January 2025, the project addresses the desire for moments of calm and cultural connection amid the demands of urban life and frequent travel.
The Golden Seasons Brick stands out for its symbolic and functional design. Each 4g tea brick, phonetically echoing "Four Seasons" in Chinese, is gold-foil wrapped and presented in a dual-layer, refillable box featuring debossed imperial seals and specialty papers. The packaging's tactile elements-mountain veins, tea leaves, and fingerprint textures-invite users to engage in a ceremonial unboxing, reminiscent of unrolling ancient scrolls. The 18-brick, 9x2 configuration not only ensures portability and protection but also reflects Eastern philosophies of cyclical renewal and unity.
Beyond its visual and tactile appeal, the Golden Seasons Brick is engineered for sustainability and convenience. The modular system uses FSC-certified materials and refillable trays, reducing waste and promoting circularity. The anti-shock design ensures the integrity of each tea brick during travel, while the 20-second brewing ritual balances efficiency with a sense of luxury. By reinterpreting Qing dynasty imperial seals into minimalist icons and embedding cultural narratives into every detail, Golden Seasons Brick redefines the Guochao (China's cultural renaissance) tea experience for a new generation of tea enthusiasts.
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CHINA -- /ENTERPRISE/newswire -- Jul 18, 2023
Xuannao Master Cha, a project by Menghao Zeng, is a brand identity design that integrates Chinese cultural elements to create a compelling visual concept for a bubbly tea brand. The design draws inspiration from Chinese calligraphy, Qi Gong, and the national treasure, the panda, to resonate with the essence of the product.
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Agency GraphicCHINA -- /ENTERPRISE/newswire -- Aug 12, 2024
Menghao Zeng's Wanmu Qianjin Astragalus Tea packaging, launched in Shenzhen in January 2025, has been honored with the Silver A' Packaging Design Award for its unique blend of Qing imperial heritage, sustainable materials, and a philanthropic initiative that plants a sapling with every purchase, reflecting a harmonious balance between culture, wellness, and environmental stewardship.
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Agency PackagingCHINA -- /ENTERPRISE/newswire -- Jul 16, 2024
Shenzhen-based designer Menghao Zeng has been awarded the prestigious Golden A' Packaging Design Award 2025 for Gushu Jinzhu, a dried fruit packaging concept that fuses Chinese cultural symbolism, Song Dynasty artistry, and sustainable design, officially launched in Shenzhen in June 2024 and fully implemented by November 2024.
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Agency PackagingCHINA -- /ENTERPRISE/newswire -- Aug 16, 2024
Shenzhen-based designer Menghao Zeng has been awarded the prestigious Golden A' Packaging Design Award 2025 for the Menhao Tea Archival Collection Case, a groundbreaking system that transforms traditional tea evaluation into a scientific, data-driven experience through visual metrics and archival aesthetics.
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Agency PackagingCHINA -- /ENTERPRISE/newswire -- Jul 22, 2024
Menghao Zeng's Kaigua, a hanging ear tea bag packaging inspired by I Ching divination and designed for Generation Z, has been awarded Bronze at the 2025 A' Packaging Design Award. Launched in Shenzhen, China, in May 2024, Kaigua reinvents tea rituals by merging ancient Eastern symbolism with contemporary, efficient tea-drinking experiences for modern consumers.
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