/ENTERPRISE/newswire -- COMO, CO, ITALY -- SUNDAY, 20 JULY 2025, 00:51 UTC+1
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CHINA -- /ENTERPRISE/newswire -- Aug 16, 2024
Shenzhen-based designer Menghao Zeng has been awarded the prestigious Golden A' Packaging Design Award 2025 for the Menhao Tea Archival Collection Case, a groundbreaking system that transforms traditional tea evaluation into a scientific, data-driven experience through visual metrics and archival aesthetics.
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The Menhao Tea Archival Collection Case, designed by Menghao Zeng and his team in Shenzhen, China, has been recognized with the Golden A' Packaging Design Award 2025 for its innovative approach to tea selection. Inspired by 19th-century botanical archives, the collection case replaces subjective tea descriptors with quantifiable visual metrics, including chromatic scales, flavor indicators, and origin traceability codes. This system provides a verifiable and transparent framework for evaluating Menhao Tea, bridging the gap between tradition and modern scientific rigor.
Distinctive for its use of biological phylogenetic trees, the archival case maps six major tea categories, integrating terroir coordinates, craft evolution timelines, and flavor matrices. Each capsule within the case details geo-coordinates, tree age, and processing parameters, all synchronized with a traceable quality database. The sustainable design employs washable kraft paper and a cotton cord closure system, evoking the tactile ritual of archival document retrieval while ensuring durability and reusability. Bronze gold hot foil stamping and silver foil parameter indicators further enhance the academic aesthetic, making the case both a functional and visually compelling gift system.
Launched in Shenzhen in November 2024 and fully implemented by January 2025, the project is the result of extensive research into scientific decision-making models for tea consumption. By quantifying intangible heritage techniques and rigorously testing material lifecycles, the Menhao Tea Archival Collection Case demystifies tea culture and empowers consumers to make informed choices. This achievement not only advances packaging design but also sets a new benchmark for integrating data-driven methodologies into traditional product experiences.
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CHINA -- /ENTERPRISE/newswire -- Jul 18, 2023
Xuannao Master Cha, a project by Menghao Zeng, is a brand identity design that integrates Chinese cultural elements to create a compelling visual concept for a bubbly tea brand. The design draws inspiration from Chinese calligraphy, Qi Gong, and the national treasure, the panda, to resonate with the essence of the product.
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Agency GraphicCHINA -- /ENTERPRISE/newswire -- Aug 12, 2024
Menghao Zeng's Wanmu Qianjin Astragalus Tea packaging, launched in Shenzhen in January 2025, has been honored with the Silver A' Packaging Design Award for its unique blend of Qing imperial heritage, sustainable materials, and a philanthropic initiative that plants a sapling with every purchase, reflecting a harmonious balance between culture, wellness, and environmental stewardship.
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Agency PackagingCHINA -- /ENTERPRISE/newswire -- Jul 16, 2024
Shenzhen-based designer Menghao Zeng has been awarded the prestigious Golden A' Packaging Design Award 2025 for Gushu Jinzhu, a dried fruit packaging concept that fuses Chinese cultural symbolism, Song Dynasty artistry, and sustainable design, officially launched in Shenzhen in June 2024 and fully implemented by November 2024.
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Agency PackagingCHINA -- /ENTERPRISE/newswire -- Aug 21, 2024
Menghao Zeng's Golden Seasons Brick, a travel-friendly tea kit inspired by Eastern heritage and designed in Shenzhen, has been honored with the Silver A' Packaging Design Award 2025 for its unique blend of cultural storytelling, sustainable materials, and modern mobility, redefining the ritual of tea drinking for today's fast-paced lifestyles.
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Agency PackagingCHINA -- /ENTERPRISE/newswire -- Jul 22, 2024
Menghao Zeng's Kaigua, a hanging ear tea bag packaging inspired by I Ching divination and designed for Generation Z, has been awarded Bronze at the 2025 A' Packaging Design Award. Launched in Shenzhen, China, in May 2024, Kaigua reinvents tea rituals by merging ancient Eastern symbolism with contemporary, efficient tea-drinking experiences for modern consumers.
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