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Wanmu Qianjin: Merging Eastern Philosophy, Ecological Legacy, and Modern Wellness in Premium Tea Packaging

The Wanmu Qianjin Astragalus Tea gift set, designed by Menghao Zeng and his team, has been recognized with the prestigious Silver A' Packaging Design Award in 2025. This innovative packaging project, conceived in Shenzhen and completed in January 2025, stands out for its deep cultural narrative and commitment to ecological sustainability. Drawing inspiration from Saihanba's transformation from desert to forest, the design encapsulates the Eastern philosophy of Heaven-Human Unity and the enduring Saihanba Spirit, which celebrates the harmonious relationship between humanity and nature.

Distinctive features of the packaging include the integration of Qing dynasty imperial seal motifs, minimalist aesthetics, and gold-flecked patterns that symbolize both the medicinal value of astragalus and the region's ecological riches. The emerald-green exterior, adorned with an engraved gold-plated plaque, opens to reveal a gilded chamber representing the discovery of ecological treasures. The set contains three golden drawers, each holding ten sachets of Astragalus tea, providing a 30-day supply. This refillable and portable design not only enhances the ritualistic experience for users but also embodies principles of sustainability and longevity.

What truly sets Wanmu Qianjin apart is its philanthropic mechanism: for every gift set purchased, a sapling is planted in Saihanba, transforming consumers into active participants in ecological restoration. This approach bridges the gap between consumption and environmental action, making each purchase a meaningful contribution to forest regeneration. The design's thoughtful use of forest-textured paper, deconstructed Qing pharmacopeia motifs, and symbolic forest/seal/herb canon elements further reinforce its message of cultural legacy, wellness, and commercial innovation. The award recognizes Wanmu Qianjin as a pioneering example of how premium packaging can drive positive environmental and social impact while delivering exceptional artistic and technical excellence.

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