FOR IMMEDIATE RELEASE

Revolutionary Brand Identity "Atb" Redefines Safety and Technology

Menghao Zeng introduces "Atb," a brand identity project that redefines safety and technology in a revolutionary way. The brand symbol, a majestic gorilla figure seamlessly integrated with futuristic space elements, captures the essence of safety and technological sophistication, setting a new standard for brand representation.

The brand logo, "Gorilla KingIP," symbolizes the fusion of futuristic technology and space elements, embodying the brand's tech attributes and facilitating brand expansion and collaborations. The minimalist gorilla logo, the core identifying element of the brand, draws strength from the interesting and dynamic vitality of the brand logo, incorporating the creative concept of dual gorillas.

The project, which commenced in June 2023 in Shenzhen, was successfully completed in December. "Atb" was awarded Bronze in A' Graphics, Illustration, and Visual Communication Design Award in 2024, recognizing its outstanding and creatively ingenious design that authenticates experience and resourcefulness.

For more information, visit Chushan Design for image credits.

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