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Hong Kong Book Fair 2024: A Dynamic Fusion of Storytelling, Culture, and Innovation

The Hong Kong Book Fair 2024, organized by the Hong Kong Trade Development Council (HKTDC), marked its 34th edition with a unique focus on the synergy between literature and film. Held at the Hong Kong Convention and Exhibition Centre, the event ran for seven days and featured an expansive 55,000 sqm exhibition space, attracting 760 exhibitors and nearly a million visitors. This year's thematic highlight, "Film and Television Literature," was brought to life through a specially curated Art Gallery, offering attendees an immersive journey into the worlds of books, cinema, and television.

The Art Gallery, strategically located outside Exhibition Hall 3C-E, served as a vibrant centerpiece, spanning 900 sqm and designed to encourage exploration and interaction. Visitors were greeted by an Instagrammable photo spot, followed by displays of antique books, manuscripts, and iconic film and TV posters. Interactive elements such as an e-literature game, an AI photo booth, and a Mini Theatre with a floor-mounted LED screen allowed guests to engage with classic stories and characters in new and exciting ways. The gallery's modular, reusable structures and integration of Chinese calligraphy underscored the event's commitment to sustainability and cultural heritage.

Over 600 seminars and activities enriched the fair, featuring more than 250 renowned Chinese and international writers and celebrities. These events fostered literary exchange and community engagement, while careful planning ensured smooth visitor flow and a memorable experience for all. Extensive research and collaboration enabled the successful curation of copyrighted materials, creating a cohesive exhibition that celebrated the intersection of literature and visual media. The Hong Kong Book Fair 2024's innovative design and programming reaffirmed its status as a leading cultural event and a testament to the city's enduring love of storytelling.

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