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Hong Kong Trade Development Council's Inside Out Design for DesignInspire Exhibition

The Inside Out concept for DesignInspire exhibition was born out of the need to be eco-friendly while uplifting the event's spatial image. The design team at HKTDC drew inspiration from the challenges of sustainability and simplicity, leading to the creation of a concept that involved turning a temporary wall structure inside out to expose all its workings.

DesignInspire served as a platform for global creative elites, design brands, and associations to showcase their creativity. The Inside Out concept resulted in a raw and neutral design setting that effectively uplifted the ambience of the event, aligning with the organizer's vision for an eco-friendly approach to spatial design.

The spatial design utilized plywood paneling, off-the-shelf fixings, hired scaffolding, and reusable aluminum structure, creating a visually striking yet sustainable environment. The event featured a reception counter, entrance treatment, open workshops, communal product display areas, and an open forum, all constructed with a focus on minimizing onsite waste and maximizing sustainability.

The Inside Out concept was not only visually impactful but also functioned to clearly define different areas of the exhibition, providing a self-exploratory layout for visitors. The project, from initial briefing to onsite completion, spanned three months, culminating in a three-day exhibition in December 2019.

The Inside Out concept at DesignInspire exhibition exemplifies HKTDC's commitment to promoting sustainable and innovative design solutions, setting a new standard for eco-friendly spatial design in the industry.

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