Snow Zero: A Futuristic Low-Calorie Hard Sparkling Water for Gen Z
CHINA -- /ENTERPRISE/newswire -- Oct 17, 2022
China Resources Snow Breweries Introduces Snow Zero, a Low-Calorie Hard Sparkling Water with Futuristic Packaging
FOR IMMEDIATE RELEASE
Zero: The Infinity Symbol of Endless Enjoyment
China Resources Snow Breweries is proud to unveil Snow Zero, a groundbreaking low-alcohol, low-calorie hard sparkling water designed for the z generation. The packaging features the infinity symbol, representing the endless enjoyment offered by the product. The figure 0 on the package uses a 3D liquid metal process, while the illustrations on the bottles are based on pioneer visual art, creating a futuristic style that resonates with the target audience.
The 288ml glass bottle and 330ml aluminum can are meticulously designed to cater to the preferences of the z generation, offering a visually striking and playful experience. The uniquely designed water drop shape allows two bottles to be connected mouth to mouth to form a new infinity symbol, encouraging social interaction and redefining the consumption experience.
The project, which began in Beijing in September 2021, is set to launch in China in August 2023. Snow Zero has already been recognized with a Silver A' Design Award in the Packaging Design category, showcasing its outstanding expertise and innovation in the market.
-END-
Contact Information:
- Roberto Colombo
- +390314972900
- press@adesignaward.com
- +390314491953
- A' Design Awards, Via Leone Leoni 32, 22100, Como / Italy