/ENTERPRISE/newswire -- COMO, CO, ITALY -- THURSDAY, 24 JULY 2025, 03:13 UTC+1
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CHINA -- /ENTERPRISE/newswire -- Jul 15, 2022
CHINA RESOURCES SNOW BREWERIES introduces Hainan Beer packaging, capturing the essence of Hainan's natural beauty and cultural heritage, set to launch in China in July 2023.
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CHINA RESOURCES SNOW BREWERIES is proud to unveil the new packaging for Hainan Beer, drawing inspiration from the picturesque scenery and laid-back lifestyle of Hainan. The design integrates elements such as sea waves, sailing boats, coconut trees, lighthouses, seabirds, and surfboards, reflecting the harmonious blend of traditional national culture and natural ecology in Hainan.
The packaging is a testament to the company's commitment to preserving the essence of Hainan while catering to modern aesthetic tastes. The glass bottle and aluminum can feature iconic Hainan elements, while the can packaging utilizes thermochromic ink, revealing a postmark pattern with temperature reduction. Additionally, the outer paper box is designed in the shape of a suitcase, enhancing the overall user experience.
With a focus on sustainability, the packaging materials include glass, aluminum, and environmentally friendly kraft paper, ensuring a responsible approach to production.
The Hainan Beer packaging project was a result of extensive research and creative challenges. The design team aimed to strike a balance between cultural authenticity and modern graphic design, ultimately creating a visually impactful representation of Hainan's unique cultural identity.
Set to be launched in China in July 2023, the Hainan Beer packaging is a testament to CHINA RESOURCES SNOW BREWERIES' dedication to celebrating local heritage and delivering an authentic taste of Hainan to consumers.
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CHINA RESOURCES SNOW BREWERIES introduces the visually striking Lowen packaging design, awarded Silver in A' Packaging Design Award 2022, showcasing a unique blend of wildness and gentleness, and integrating various shapes and bright hues to represent different flavors.
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Enterprise PackagingCHINA -- /ENTERPRISE/newswire -- Jul 17, 2024
China Resources Snow Breweries' West Lake Beer packaging, designed in Beijing in December 2022, has been honored with the Silver A' Packaging Design Award 2025 for its innovative integration of iconic West Lake scenery, traditional Chinese typography, and advanced materials, elevating both the visual and cultural value of the product for consumers across China.
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Enterprise PackagingCHINA -- /ENTERPRISE/newswire -- Nov 19, 2024
China Resources Snow Breweries has been honored with the prestigious Platinum A' Packaging Design Award 2025 for its Nong Li beer packaging, launched in September 2023. Inspired by the Yangshao Culture, this innovative design blends traditional Chinese brewing heritage with modern aesthetics, celebrating both artistry and cultural depth in every detail.
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Enterprise PackagingCHINA -- /ENTERPRISE/newswire -- Oct 12, 2024
China Resources Snow Breweries has unveiled Ken 14, an innovative beer packaging inspired by the barley fields of Hulunbuir, designed in Beijing and launched across China on December 16, 2024. This eco-friendly packaging, which uses domestic raw materials and sustainable production methods, has been recognized with a Silver A' Packaging Design Award for its creativity, environmental commitment, and cultural resonance.
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