FOR IMMEDIATE RELEASE

Lowen Packaging Design Showcases Unique Blend of Wildness and Gentleness

CHINA RESOURCES SNOW BREWERIES is proud to unveil the visually captivating packaging design for its Lowen series, which has been honored with the prestigious Silver A' Design Award in 2022. The design concept revolves around the juxtaposition of wildness and gentleness, creating a visually stunning contrast that resonates with consumers and establishes social tags. The integration of various shapes and vibrant colors on the bottles effectively communicates the distinct flavors, such as raspberry, cherry, and Weissbier, offering a novel and direct recognition for consumers.

The Lowen packaging design stands out with its unique sense of fashion and evocative expressiveness, incorporating elements of pen drawing, mezzotint art, and street tattoo. The use of different geometrical shapes and bold colors further enhances the distinctiveness of each flavor, while the packaging effectively conveys a sense of socializing and flavors, fostering strong connections with the target audience.

Constructed from aluminum for the cans and glass for the bottles, the design showcases a meticulous printing process that ensures clear and exquisite illustrations, quickly capturing the attention of consumers. The project, initiated in 2020, was completed in March 2022, overcoming the creative and technical challenges of presenting the product's quality and social attributes in a groundbreaking manner. The modern graphic aesthetics and optimized fonts further contribute to making the product more prominent and appealing to consumers.

-END-