FOR IMMEDIATE RELEASE

Superlimao Brand Identity

Superlimao, a Brazilian architecture firm known for its contemporary and sustainable projects, has revealed a new brand identity designed by Ruis Vargas. The brand's essence and creative posture served as the inspiration for the development of the logo and representation images.

The new logo, inspired by grotesque typography, contrasts with colorful and surreal illustrations and patterns, reflecting the diversity of Superlimao's visual discourse. The brand's visual identity elements, including vibrant color illustrations and textures, represent the firm's sustainable approach to architecture.

The identity project includes business cards, institutional presentations, and posters printed on 75 g offset paper, which will be displayed on walls and sidings, serving as a manifest and a break from the dominant gray in the city of Sao Paulo.

Ruis Vargas, the Creative Director, and Agnes Svilenov, Designer, were instrumental in bringing the new brand identity to life. The project, completed in Sao Paulo, Brazil, from February 2019 to June 2019, aimed to renew Superlimao's corporate communication and occupy urban space with its vibrant visual elements.

The Laika method, based on the synergy between linguistic and pictorial skills, was employed to create diverse visual narratives that reflect the culture and daily communication needs of the Superlimao brand. The project overcame the challenge of balancing irreverence and seriousness in the visual language, representing the firm's way of creating and building architecture.

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