FOR IMMEDIATE RELEASE

Redefining Dona Vitamina's Branding

Ruis Vargas, the creative mind behind the Laika pack, has unveiled a groundbreaking rebranding project for Dona Vitamina, a Brazilian brand known for its humorous essence and female empowerment. The redesign, completed in September 2020 in Sao Paulo, Brazil, features an expanded female representation across various brand touchpoints, including packaging, menus, and environmental design.

The project, which began in January 2020, aimed to preserve the brand's original essence while infusing an empathic and diverse graphic rhythm, an expanded color palette, and a more intense visual language. The new branding showcases a series of narratives featuring women of different ethnicities, embodying the brand's fun and timeless spirit.

Utilizing offset and silkscreen printing processes, the project includes diverse graphic materials such as wall art, menus, postcards, bags, packages, and stickers, each contributing to the brand's narrative and engaging with the public.

The visual identity project not only empowers the feminine nature of the brand but also creates an inviting and informal visual language, welcoming clients into the brand's authentic narratives.

The project was awarded the Silver A' Design Award in 2022, recognizing its outstanding expertise, innovation, and remarkable level of excellence in graphics, illustration, and visual communication design.

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