FOR IMMEDIATE RELEASE

PepsiCo Foundation's New Human-Centric Identity System

Dennis Furniss, in collaboration with the Innovation Design Center LATAM, has unveiled a redesigned identity system for PepsiCo Foundation, aimed at fostering empathy and engagement. The new identity, launched in December 2020 in Mexico City, is a testament to the foundation's mission of investing in communities to help them thrive.

The identity system, a digital brandbook and event merchandise, has already made a significant impact, with plans for potential expansion to LATAM and global levels. The new system has led to an increase in volunteer donations, resulting in positive impacts for over half a million people since its launch.

The system's success is attributed to its human-centric approach, vibrant color palette, and clear geometric typeface. Inspired by Diego Rivera's empowering portraits, the system celebrates the foundation's commitment to sustainable food security, access to water, and economic resilience.

Furthermore, the project has been awarded the Silver A' Design Award in 2021, recognizing its outstanding expertise, innovation, and remarkable level of excellence in graphics, illustration, and visual communication design.

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