FOR IMMEDIATE RELEASE

Pepsi Culture Limited Edition Packaging

PepsiCo has unveiled the Pepsi Culture limited-edition cans, a series of six collectible cans that pay homage to the unique stories and traditions of six Mexican cities. Each can features authentic local art references and storytelling, showcasing the individuality of each region.

Celebrating the diversity of Latin America, the Pepsi Culture series leverages a contemporary design edge to celebrate the rich and vibrant culture of the six unique Mexican cities. The cans are the result of high-definition offset printing on aluminum, showcasing illustrative patterns that honor century-old traditions while infusing modern design aesthetics.

The initiative, which began in the fall of 2020 in Mexico, has seen skyrocketing sales, leading to additional production to meet the high demand. The series has not only driven sales volume but has also significantly boosted brand awareness and earned media, with millions of people sharing and reposting the series across various social platforms.

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