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UNITED STATES OF AMERICA -- /ENTERPRISE/newswire -- Sep 12, 2020
Dennis Furniss, in collaboration with PepsiCo, introduces a revolutionary redesign of Cheetos packaging, maintaining brand essence while complying with new regulations. Launched in Mexico in 2020, the redesign replaces the iconic Chester mascot with a new, versatile brand mark, symbolizing the mischievous and fun positioning of the brand.
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In response to new regulations in Mexico, PepsiCo's Global Design Team, in collaboration with PepsiCo Marketing (Mexico), embarked on a groundbreaking redesign of Cheetos packaging. The redesign, initiated, completed, and launched in 2020, aimed to maintain the brand essence while complying with the new regulations.
The redesign posed significant challenges, particularly in replacing the iconic Chester mascot, which had been an integral part of the brand for 30 years. The team had to find a way to keep the voice of the brand alive without its spokesperson and maintain the mischievous and fun positioning of the brand.
Utilizing flexo printing over foil substrate, the new packaging features a versatile brand mark, the Big Letter C, representing the essence of the brand. The design underwent extensive consumer studies to ensure its appeal and effectiveness before being introduced to the market.
The innovative redesign received the prestigious Silver A' Design Award in 2021, recognizing its outstanding expertise, innovation, and remarkable level of excellence. The new packaging successfully captures the playful essence of Cheetos, introducing a contemporary and playful attitude while honoring the brand's heritage.
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UNITED STATES OF AMERICA -- /ENTERPRISE/newswire -- Aug 13, 2020
PepsiCo Design Latin America collaborates with NFL Mexico to launch a limited edition packaging collection celebrating the passion for American football in Mexico
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Agency PackagingUNITED STATES OF AMERICA -- /ENTERPRISE/newswire -- Nov 24, 2020
PepsiCo introduces the Pepsi Culture limited-edition cans, a vibrant celebration of the rich and diverse culture of six Mexican cities, available nationwide since fall 2020.
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