FOR IMMEDIATE RELEASE

Small Satine: Redefining Kid Milk with Organic Goodness

Blackandgold Design (Shanghai) Co., Ltd. proudly presents Small Satine, a groundbreaking organic kid milk that revolutionizes the market with its innovative approach. Small Satine is designed to prioritize children's health and well-being, featuring a unique IP character that captures the imagination of young consumers. The product was launched in June 2021, following an extensive design process that commenced in February 2021.

The design of Small Satine is inspired by the increasing focus on children's health among the new middle-class in China. Embracing the ethos of natural and organic living, Small Satine embodies these principles and introduces them to the kid milk market. The product's unique IP character, Small Satine, is carefully crafted to resonate with children, while the design narrative showcases his exploration of a dairy farm, emphasizing the harmony with nature and the organic farming environment.

Utilizing Tetra Pack technology for the inner pack and paper for the box, Small Satine's technical specifications include an inner pack measuring 43mm (W) x 41mm (D) x 102mm (H) and a box measuring 265mm (W) x 22mm (D) x 135mm (H). The product's keywords include packaging, milk, kid, China, and organic, reflecting its core attributes and target market.

The design team, led by Creative Director Yang LI, Designer Xuying ZHANG, Illustrator Yinlu YU, Managing Director Lei ZHANG, and Strategic Planner Xincheng ZHUANG, meticulously crafted Small Satine to resonate with both children and parents. The design seamlessly integrates with the iconic Satine brand, retaining its logo and color tone while introducing the sub-brand Small Satine to cater specifically to young consumers.

Small Satine's design narrative and visual elements effectively communicate the product's natural and organic attributes, fostering trust among parents. The project was driven by extensive research on kid food and drink, leading to the creation of an IP character and a compelling story that symbolizes the harmony with nature and the good farm environment.

Blackandgold Design (Shanghai) Co., Ltd. is honored to announce that Small Satine has been awarded the Bronze A' Design Award in the Packaging Design category in 2022. This prestigious accolade recognizes the design's outstanding creativity, technical prowess, and contribution to enhancing the quality of life for consumers.

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