FOR IMMEDIATE RELEASE

Plant Selected Beverage Packaging

Blackandgold Design (Shanghai) Co., Ltd. unveils the Plant Selected beverage packaging, a visually striking addition to the plant-based milk alternative category. The design, aimed at differentiating Plant Selected from traditional plant-based brands, features impactful color combinations and a graffiti-style English font to convey an international and trendy lifestyle. The packaging, made of PET bottle covered with Matte film, measures 60mm in width, 60mm in depth, and 177mm in height.

The innovative packaging aims to express an exotic feeling, leveraging the vitality of the product. By incorporating both soya and oat in the product name and utilizing a fully colored background, the design creates a powerful color block on the shelf, ensuring a strong shelf impact. The product benefits are integrated and presented at the bottom to assure consumers of its quality.

Blackandgold Design (Shanghai) Co., Ltd. embarked on the project in September 2020, conducting extensive research to understand the global plant milk market. The team overcame the challenge of differentiation by infusing an international and vital feel into the products, ultimately creating a visual hammer that stands out on the shelf.

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