FOR IMMEDIATE RELEASE

Revolutionary Corporate Identity Design for Rely on Hydrogen

Guangzhou Cheung Ying Design Co., Ltd. has unveiled a groundbreaking corporate identity design for Rely on Hydrogen, a high-tech enterprise specializing in biotechnology and hydrogen water health care products. The brand logo, inspired by traditional Chinese water hexagram graphics and product circuit lines, embodies a unique fusion of modern technology and ancient symbolism.

The design team meticulously unified the thickness and inclination of the Chinese characters to ensure recognition quality and aesthetics. The resulting visual system exudes the brand's aggressive attitude through sloping lines, while rounded corners convey gentleness and tolerance, creating a distinct and fashionable brand persona.

To maintain consistency across various media, the design is created in vector format, accompanied by comprehensive brand logo guidelines. The brand's new colors, extreme gray and bright yellow, reflect warmth and protection, aligning with the company's vision and culture.

Displayed in Guangzhou, the project commenced in March 2021 and concluded in May 2021, with an exhibition in June 2021. The design is a response to the increasing demand for personalized health products among contemporary consumers, aiming to redefine the brand's identity and connect with diverse regional markets.

Overcoming the challenge of persuading the client to embrace a bolder design direction, the team successfully integrated new visual elements and spatial arrangements to maximize the brand's impact within limited space, offering a comprehensive brand experience.

Guangzhou Cheung Ying Design Co., Ltd. is a pioneering organization that offers comprehensive and creative designs, focusing on personalized brand experiences and embedding design thinking into various fields. Their flexible and innovative approach ensures sustainable competitiveness in a diversified market.

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