FOR IMMEDIATE RELEASE

Rosa Roxburghii Tea Packaging Design

Guangzhou Cheung Ying Design Co., Ltd. is proud to announce the award-winning Rosa Roxburghii tea packaging design, which encapsulates the fusion of Chinese tea and rosa roxburghii, showcasing the essence of Chinese culture and heritage. The design, realized using aluminum can material, features traditional Chinese illustrations and auspicious red as the theme color, conveying a sense of health, naturalness, and vitality.

The 245ml packaging, measuring 65mm in length, 65mm in width, and 95mm in height, aims to enhance the local characteristics and charm of rosa roxburghii and tea culture, while conveying the concept of "health, naturalness, vitality, and inheritance." The design team, led by Creative Director Zhiji Dong and Designer Lu Gu, successfully combined nature with vitality, creating a unique and creative style that resonates with consumers' desire for safety and health in tea beverages.

The project, initiated in April 2019 and completed in September 2019 in Guangzhou, was driven by the increasing consumer demand for high-quality and aesthetically pleasing packaging designs. By incorporating modern art elements while retaining traditional tea cultural characteristics, the design interprets the brand's life attitude of "returning to original nature, and staying healthy and progressive."

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