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Award-Winning "Graceful Ode" Liquor Packaging Melds Chinese Poetry, Calligraphy, and Modern Design

Chengdu Stone Design Co., Ltd has achieved international recognition with its "Graceful Ode" liquor packaging, recently awarded Silver in the 2025 A' Packaging Design Awards. Drawing inspiration from the gatherings of ancient literati who composed poetry over fine drinks, the design integrates three classic classifications of Chinese poetry-feng, ya, and song-into a visually striking and culturally rich packaging series. Each bottle features ancient calligraphy and motifs reminiscent of Chinese painting, transforming the packaging into a work of art that pays homage to traditional culture.

The series stands out for its innovative use of 3D Chinese characters and horizontal textures, evoking the tactile and visual qualities of calligraphy on rice paper. The bottle cap, inspired by rolling hills, features serrations that symbolize the rhythmic beauty of poetry and the spirit of literary gatherings. Each theme is distinguished by a unique color palette: gradient turquoise green for "feng" (freedom and inclusiveness), warm beige for "ya" (elegance and calm), and dark yellow for "song" (nobility and solemnity), making the packaging adaptable for various occasions from family reunions to business banquets and festive celebrations.

Developed in Chengdu in January 2024 and launched nationwide in August, the project is the result of in-depth research into the principles of the Shijing and Chinese calligraphy. The design team overcame the challenge of balancing traditional aesthetics with modern appeal, ensuring the packaging resonates with contemporary consumers while preserving cultural authenticity. "Graceful Ode" not only enhances the drinking experience but also serves as a vehicle for cultural transmission, inviting users to appreciate the enduring beauty of Chinese poetry and art in everyday life.

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