FOR IMMEDIATE RELEASE

Grace Flow Protein Boost: Trendsetting Packaging Design for Fitness Enthusiasts by Jeff Wu and Team

Grace Flow Protein Boost, designed by Jeff Wu and his team at Beijing Perfect Point Design, has been awarded the Bronze A' Packaging Design Award 2025, recognizing its outstanding creativity and technical excellence. Developed for the new brand "Pinku," the packaging targets young, fitness-conscious consumers with a bold, trend-driven aesthetic. The design uniquely blends the Chinese character for "cool" with the English brand name "PICKICK," creating a visually striking bottle that stands out on shelves and online.

The packaging features a PET bottle produced via stretch blow molding, wrapped in a metallic heat-shrink film for a premium, fully enveloped look. A grip-friendly neck handle and color-coded accents enhance both functionality and flavor differentiation, while the bottle's silhouette and shared strokes between the Chinese and English brand elements boost recognizability and social shareability. The product is available in two series: the slender Pin series for casual body shapers, especially women, and the robust Ku series for professional male fitness enthusiasts, each tailored to their respective audiences.

Grace Flow Protein Boost addresses the evolving needs of fitness consumers by offering a ready-to-drink liquid protein beverage that eliminates the inconvenience of traditional protein powders. The design process overcame challenges of brand awareness, packaging appeal, and digital engagement, resulting in a product that not only delivers nutritional benefits but also embodies the youthful, fashionable spirit of its target market. The award-winning design will debut in September 2024, further establishing Pinku as an innovative force in functional beverage branding.

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