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Vegetable Cooking Oil Packaging: Sustainable Design Meets Functional Innovation in Food Industry

Jeff Wu, a renowned designer from Beijing, has introduced a revolutionary packaging solution for vegetable cooking oil, which has just been honored with the Iron A' Packaging Design Award in 2025. The project, initiated in July 2013 and launched in September, features a paper box packaging that departs from traditional oil bottles, embracing a modern, eco-friendly approach. The design draws inspiration from the concept of "lightness," visually represented by green leaves and products forming an infinity symbol, symbolizing low-carbon, sustainable values. The packaging is not only visually striking but also engineered for practicality, with a square shape for easy stacking and transport, and materials that are fully recyclable.

This innovative packaging stands out for its commitment to environmental responsibility. The use of low-carbon, recyclable materials reduces environmental impact, while the new paper box technology ensures superior preservation of the oil's freshness and quality. The lightweight, unbreakable nature of the packaging minimizes transportation burdens and risks, making it ideal for modern supply chains. The functional design language of the product name area ensures that essential information is easily identifiable, enhancing user experience and accessibility.

The development process was driven by extensive research into sustainable materials and a focus on overcoming the challenge of embodying low-carbon principles through design. The result is a packaging solution that not only meets but exceeds industry standards for practicality and innovation. By moving away from conventional oil bottles to carton packaging, Jeff Wu's design delivers a bold visual identity that reinforces the product's sustainable mission and offers a fresh perspective on food packaging. This award-winning design sets a new standard for environmentally friendly packaging in the fast-moving consumer goods sector.

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