FOR IMMEDIATE RELEASE

LMNT Company's Award-Winning Brand Design for Kakao AI Campus Sets New Standard for Corporate and Community Spaces

LMNT Company has received the prestigious Golden A' Design Award 2025 for its comprehensive brand experience (BX) design of Kakao AI Campus, an initiative by Kakao Corp. located in Seoul, Republic of Korea. The project stands out for its bold departure from conventional corporate aesthetics, blending over 50 custom icon assets and morphing motion graphics to create a multidimensional visual system that resonates with Millennials and Gen Z. The design integrates universal icons and a visible Exformation approach, centering on the theme of the boundless potential of individuals, and establishes a new paradigm for interactive, community-focused corporate campuses.

Unlike traditional corporate training centers, Kakao AI Campus is open not only to Kakao employees but also to local communities, civic groups, and digitally disadvantaged individuals. The space was conceived to nurture AI talent, foster collaboration, and implement ESG (Environmental, Social, and Governance) principles. LMNT Company's design strategy included developing a DFA (Design For All) system, ensuring accessibility and intuitive navigation for people of all ages and abilities. The experience design reflects insights from customer journey analysis, with innovative color schemes and dynamic visuals that break away from Kakao's previous identity, inspiring both internal branding and public engagement.

The project's success lies in its ability to communicate Kakao's vision for a future-oriented, inclusive AI community while revitalizing local engagement and supporting global talent development. By establishing operational principles and practical experience programs, LMNT Company's design fosters an atmosphere of openness and mutual growth. The Kakao AI Campus now serves as a benchmark for future corporate-community collaborations, demonstrating how thoughtful design can drive both social impact and organizational transformation.

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