FOR IMMEDIATE RELEASE

Namuh Investment Platform Reimagined: A New Era of Brand Experience and Financial Empowerment

LMNT Company has completed a comprehensive rebranding of Namuh, an investment platform, shifting its identity from a conventional stock trading application to a dynamic self-achievement platform. The new brand experience is designed specifically for Millennials and Gen Z, reflecting their desire for personal growth and meaningful engagement with financial services. By moving beyond traditional trading functions, Namuh now offers curated financial content and tools that support users in developing healthy investment habits and achieving long-term goals.

The rebranding centers around the concept of "Daily Shift," a narrative that encourages users to transform everyday spending into future-oriented investments. This philosophy is brought to life through a cohesive design system featuring imaginative illustrations and a distinctive door motif, symbolizing new opportunities. The visual identity breaks away from the rigid conventions of the finance industry, instead offering an approachable and inspiring interface that resonates with younger audiences. The design system ensures consistency across all customer touchpoints, from mobile apps to marketing materials, enhancing both usability and brand recognition.

To realize this vision, LMNT Company employed advanced design technologies, including Adobe Illustrator, After Effects, and Photoshop, to create intuitive graphic elements and motion graphics that bridge finance and lifestyle. Extensive research into the values and behaviors of Millennials and Gen Z informed the development of operational principles and service guidelines, ensuring that the platform remains relevant and accessible. The result is an investment experience that not only demystifies finance but also empowers users to view investing as a pathway to self-improvement and a better future. This innovative approach was recognized with a Bronze A' Design Award in 2025, underscoring the project's creative ingenuity and positive impact on quality of life.

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