FOR IMMEDIATE RELEASE

Bouji: Award-Winning Urban-Inspired 3D Footwear Visualization Captures Modernity and Style

Bouji, a 3D still created by Mateus Morgan, has earned the Golden A' Design Award 2025 in the Computer Graphics, 3D Modeling, Texturing, and Rendering category. Developed over two months in Franca, Brazil, Bouji stands out for its dynamic portrayal of contemporary footwear set against an urban backdrop. The design draws inspiration from city life, using elements like concrete and architectural structures to evoke a sense of sophistication and movement, while ensuring the footwear remains the focal point.

What sets Bouji apart is its unique approach to visual storytelling, where every detail of the boot is meticulously modeled using hard surface 3D techniques in 3ds Max, with textures crafted from leather and enhanced through Photoshop. The rendering, achieved with Vray, avoids scanned assets, ensuring originality and a handcrafted feel. The result is a visually compelling image that highlights the product's design, quality, and versatility, appealing to both fashion enthusiasts and industry professionals.

The project was informed by Mateus Morgan's extensive experience in the footwear sector and feedback from online communities, focusing on the emotional response and realism of the 3D art. Overcoming challenges in modeling and composition, Morgan succeeded in creating an image that not only showcases the product but also reinforces its fashion identity within a modern urban context. Bouji's recognition with the Golden A' Design Award underscores its impact on advancing the art and technology of 3D product visualization.

-END-