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Spiderweb: Key Visual Boot Design

Mateus Morgan's Spiderweb design draws inspiration from nature, infusing the shoe with a wild and mystical essence. The spiderweb motif represents the shoe's grip, while the overall mood incorporates technology, creating a unique connection to the customer's lifestyle. The design, crafted entirely in 3D without scans, sets itself apart by personifying wildness and seamlessly blending with the customer's lifestyle.

The boot, meticulously modeled using hard surface 3D techniques and 3ds Max software, features dimensions of 5000px width, 3488px height, and 300dpi. The design's textures, created using leather textures and Photoshop brushes, add a touch of realism. Vray was employed for rendering, ensuring a visually stunning outcome.

Utilizing the key visual across online and offline media, including product folders, boxes, and videos, the design aims to attract attention without relying on explanatory texts. By evoking the necessary sensations, the Spiderweb design stands out in a market cluttered with uninspiring visuals, offering a captivating alternative that resonates with the audience.

Mateus Morgan embarked on the Spiderweb project on September 21, completing it within a month on October 21. The design's execution drew heavily from previous experiences in the footwear sector, incorporating online feedback to refine the 3D quality and audience response.

The Spiderweb design posed creative and technical challenges, requiring the creation of a concept that stood out in a saturated market while maintaining a delicate balance between beauty and realism. The result is a visually striking, yet authentic design that captures the essence of the product and establishes a meaningful connection with the target audience.

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