FOR IMMEDIATE RELEASE

Heyday Center's New Corporate Identity Reflects Peak Performance and Professionalism

Heyday Center, a cutting-edge sports performance and rehabilitation facility, has introduced its new corporate identity designed by Suzhou SoFeng Design Co.,Ltd. The identity centers around a dynamic logo featuring a rising flag and a stylized "H" formed by symmetrical positive and negative "1"s, symbolizing the relentless pursuit of excellence and the spirit of self-breakthrough. The use of blue in the design conveys rationality, professionalism, and calmness, underscoring Heyday Center's commitment to data-driven and scientifically grounded athletic development.

The Heyday Center was founded by a team of national team physical coaches, sports marketers, and professional athletes, and offers a comprehensive suite of services including sports performance training, rehabilitation, and international sports specialization. The new branding reflects the center's mission to provide one-stop, high-end support for elite athletes, young sports study abroad groups, and clients seeking rehabilitation. The design's unique visual language sets Heyday apart in the industry, emphasizing both its innovative approach and its dedication to helping clients reach their peak potential.

The project, which began in October 2024 in Suzhou and concluded in December 2024 in Guangzhou, was led by Creative Director Sha Feng, Art Director Jiayi Lu, and Graphic Designer Lu Xiao. The Heyday Center's new identity has already been recognized with the Iron A' Graphics, Illustration and Visual Communication Design Award in 2025, highlighting its excellence in integrating industry best practices with creative vision. This accolade affirms the design's impact in delivering both practical and emotional value, contributing to a more inspiring and supportive environment for sports professionals and enthusiasts alike.

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