FOR IMMEDIATE RELEASE

Moutai Dream Red: Award-Winning Wine Packaging Blending Chinese Heritage, Innovation, and Eco-Friendly Craftsmanship

Moutai Dream Red, designed by Heijie He and his team, has been honored with the Platinum A' Packaging Design Award 2025, recognizing its exceptional approach to wine packaging. Created exclusively for the iMoutai app and targeting high-net-worth individuals and Moutai enthusiasts, the design stands out for its vibrant Chinese red color, symbolizing cultural heritage and modern elegance. The packaging is intended for high-end banquets, collections, souvenirs, premium gifts, and business receptions, positioning it as a mid-to-high-end collectible that merges fashion with commemorative value.

The design draws inspiration from the integration of Moutai wine traditions and iMoutai digital elements, featuring the beloved mascot 'Xiao Mao' inviting the world to celebrate. The use of Cinnabar Red, reminiscent of Han dynasty lacquerware, paired with classic black, creates a premium and distinctly Oriental aesthetic. The packaging is crafted using renewable and eco-friendly specialty paper, enhanced by advanced techniques such as hot stamping, UV printing, and the ultimate hollowing technique, resulting in a package that is 95% biodegradable and environmentally responsible.

Developed in Renhuai city between March and April 2024, Moutai Dream Red addresses challenges of brand and product recognition, price perception, and user experience. The design process overcame material and craftsmanship constraints to deliver a product that exceeded client expectations. By combining innovative technology, sustainable materials, and deep cultural symbolism, Moutai Dream Red not only elevates the Moutai brand but also sets a new benchmark for luxury wine packaging worldwide.

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