FOR IMMEDIATE RELEASE

"Handicraft Class 10 Years" Baijiu Packaging Celebrates Chinese Craftsmanship and Heritage with Award-Winning Design

Heijie He's "Handicraft Class 10 Years" baijiu packaging, developed with a talented team in Nanjing, Jiangsu, has been awarded the prestigious Bronze A' Packaging Design Award for 2025. This recognition celebrates the project's sophisticated visual identity, which artfully combines deep teal and gunmetal hues with gold accents, reflecting the depth and tradition of aged baijiu. The teardrop-shaped bottle, adorned in a letterpress style, and the intricately detailed outer box, evoke the collectible value and cultural significance of Chinese artisanal brewing.

The design stands out for its innovative anti-counterfeiting technology, featuring a breakable, gold-embossed cap and a four-in-one box security structure, ensuring product authenticity and brand integrity. The bottle's matte lacquer finish and the recyclable, biodegradable paper inserts within the packaging further highlight the commitment to quality and sustainability. Each element, from the vintage-inspired neck sleeve to the stamp-shaped box details, is meticulously crafted to elevate the user's experience and reinforce the premium positioning of the product.

Rooted in over 600 years of brewing expertise and guided by China's master brewers and sommeliers, the "Handicraft Class 10 Years" series is produced using traditional Yanghe techniques recognized as national intangible cultural heritage. The project's realization involved 137 intricate steps and the collaboration of artisans with decades of experience, resulting in a product that is both a living artifact and a testament to the enduring legacy of Chinese culture. This award-winning design not only secures the brand's place in the high-end liquor market but also sets new benchmarks for excellence in packaging and craftsmanship.

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