FOR IMMEDIATE RELEASE

Barking Good: A Revolution in Dog Grooming Visual Communication

SQUARED introduces "Barking Good," a revolutionary approach to dog grooming visual communication, reflecting the evolving pet care industry. The project, initiated in early 2023, is currently ongoing, aiming to redefine the narrative around dog grooming through branded content and captivating visual storytelling.

The project's main inspiration stems from the transformation of the dog grooming industry, offering luxurious pampering and top-notch treatments for dogs. With a focus on visual communication, language, and storytelling, "Barking Good" aims to elevate grooming salons' presence in the pet care scene.

Utilizing a full range of print, collateral, and digital applications, SQUARED's creative team, led by Yana Okoliyska and Marina Varlyakova, is dedicated to portraying dogs as protagonists deserving the ultimate in doggy pampering. The project has garnered international acclaim, receiving the prestigious Iron A' Design Award in 2024 for its innovative and practical approach to visual communication.

Yana Okoliyska, the Creative Director at SQUARED, has been at the forefront of advertising and design for over a decade, with a portfolio that includes collaborations with renowned international brands such as Audi, Coca-Cola, and Procter & Gamble. Her dedication to pushing creative boundaries led to the establishment of SQUARED, an independent creative studio based in Sofia, Bulgaria, known for its unbounded creativity and bold ideas in visual communication and content creation for advertising.

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