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"High Mountains Flowing Water" Poster Melds Chinese and Italian Aesthetics in Award-Winning Visual Identity

The "High Mountains Flowing Water" poster, designed by Luo Baoquan, Feng Jiamin, and Lv Zhiwei, stands as a testament to the power of art in transcending cultural boundaries. Drawing inspiration from both Chinese aesthetics and Italian art, the design weaves together the classic theme of mountains and flowing water, symbolizing the meeting of kindred spirits and the value of discovery amid complexity. The project was awarded Silver at the 2025 A' Graphics, Illustration and Visual Communication Design Awards, recognizing its outstanding creativity and technical excellence.

What sets this poster apart is its layered composition and innovative use of color. The bold palette of red, white, and green not only references the Italian flag but also infuses the design with vitality and movement through dynamic red lines and green brushstrokes. The irregular, yet meticulously planned, layout creates a sense of exploration, while the integration of Chinese and English typography forms a central motif that visually represents East-West dialogue. The interplay of calligraphic strokes and Roman column-inspired letterforms further reinforces the fusion of cultural elements.

Beyond its visual impact, the design extends to a cohesive suite of exhibition materials, including tote bags, fans, and staff badges, all unified by the same artistic language. This holistic approach ensures a memorable and engaging experience for audiences, highlighting the designers' commitment to both aesthetic innovation and functional clarity. The project's recognition at the A' Design Awards underscores its role as a model for international artistic collaboration and cultural synergy.

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