FOR IMMEDIATE RELEASE

Xiao Liu 30th Anniversary Gift Box: A Symbolic Tribute to Time, Craft, and Customer Bonds

Ziqiong Li, founder of One Design Brand Communication, has unveiled the Xiao Liu 30th Anniversary Gift Box, a commemorative packaging project that marks the company's 30 years of excellence and connection with its customers. Drawing inspiration from the brand's legacy and the theme "Silent Passage of Years, Rings Marking Time," the gift box features intricate embossing to symbolize the flow of time and the enduring relationship between the company and its patrons. The use of luxurious white and gold paper evokes a sense of historical splendor and prosperity, reinforcing the brand's core values and cultural heritage.

Designed specifically for a company with over thirty physical outlets in Xi'an, the gift box goes beyond traditional packaging. Its interactive pull-out drawer is adorned with a medallion arrowhead that travels along a time-axis, allowing consumers to symbolically journey through the enterprise's significant milestones. Upon opening, recipients are greeted with visual narratives of the brand's most important moments over the past three decades, creating a powerful emotional resonance and highlighting the shared growth between the company and its customers. The message "Let time not wither; may our bond be eternal!" is woven throughout the design, emphasizing the lasting connection at the heart of the brand's philosophy.

The Xiao Liu 30th Anniversary Gift Box is realized through advanced decorative techniques, including gold leaf embellishments, embossed patterns, UV varnish, and the integration of metal emblems and textured paper. Measuring 440mm by 240mm by 130mm, the box is both visually striking and tactilely engaging. The collaborative effort involved team members Xiao Yaqin, Li Ziqiong, Cai Xueqin, Shaanxi University of Science & Technology, and One Design Brand Communication Co., Ltd. The project began in Xi'an in May 2023, concluded in March 2024, and was produced and distributed from Shenzhen. This award-winning design stands as a testament to the brand's commitment to innovation, artistry, and meaningful consumer experiences.

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