FOR IMMEDIATE RELEASE

Berkley Furniture Series: Redefining Easy Assembly and Functional Elegance in Modern Homes

The Berkley furniture series by Ziel Home Furnishing Technology Co., Ltd has been recognized with the Iron A' Furniture Design Award 2025, celebrating its breakthrough in tool-free assembly and contemporary design. Created by designer Ren Yu and a dedicated team in Shenzhen, the Berkley collection responds to the common frustrations of online furniture buyers who often face complicated and time-consuming assembly processes. By eliminating the need for tools, Berkley empowers users to assemble and disassemble furniture quickly, using simple hand-twisting mechanisms that connect chipboard panels and steel tubes for lasting stability and durability.

Each piece in the Berkley range, including end tables, coffee tables, corner tables, and TV stands, features a minimalist silhouette and practical storage solutions. The collection's innovative use of flat-pack design and foldable fabric baskets not only enhances storage capacity but also reduces shipping costs and environmental impact. Shared components across the range streamline production and further minimize costs, making Berkley both an economical and sustainable choice for consumers.

Behind Berkley's success is a commitment to design research and technical innovation. The team overcame significant challenges in balancing stability, cost, and ease of assembly by utilizing robust steel tubing and chipboard, as well as standardizing parts for efficiency. This approach demonstrates that tool-free assembly and affordability can coexist without compromising quality or user experience. The Iron A' Design Award recognizes Berkley as a practical, attractive, and forward-thinking solution that sets a new benchmark in the furniture industry.

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