FOR IMMEDIATE RELEASE

Fabrika Coffee Packaging: A Minimalist, Sustainable Solution with Signature Visual Appeal

W Design Bureau, led by Creative Director Eugene Wysota, has been recognized with the prestigious Silver A' Packaging Design Award for its Fabrika Coffee packaging. Developed between January and May 2022 in Moscow, the project stands out for its thoughtful integration of timeless coffee culture with contemporary design language. The packaging features a unique die-cut window in the shape of the brand's coffee grinder blade logo, allowing customers to view the beans inside and emphasizing the product's natural quality.

The design process began with extensive research into both traditional and modern coffee packaging trends, including consumer surveys to identify preferences in functionality and aesthetics. The result is a minimalist yet highly functional package made from recycled cardboard, finished with a matte UV varnish for durability and aroma preservation. The color palette distinguishes different coffee varieties, while clear, concise text provides essential information on roast level, flavor notes, and origin. A resealable ziplock ensures freshness and convenience for both home and café use.

Fabrika Coffee's packaging not only appeals to classic coffee enthusiasts but also resonates with the new wave of coffee lovers. The eco-friendly production process uses offset printing and sustainable inks, demonstrating W Design Bureau's commitment to environmental responsibility without sacrificing visual impact or product integrity. This award-winning design exemplifies how thoughtful branding and innovative packaging can elevate everyday products, making them both practical and visually compelling on the shelf.

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