FOR IMMEDIATE RELEASE

Bonna Ambiente Booth: Award-Winning Exhibition Stand Redefines Trade Show Engagement and Brand Experience

The Bonna Ambiente Booth, designed by Idil Banu Ozcan and her team at Idilbanu & Partners, has been recognized with the prestigious Bronze A' Design Award in the Trade Show Architecture, Interiors, and Exhibit Design category for 2025. Debuting at the Messe Frankfurt Ambiente Fair, the booth stands out for its meticulously segmented layout, organic wall cutouts, and dynamic use of materials that guide visitors through Bonna's diverse tableware collections. The design's strategic zoning and thoughtful integration of color, texture, and lighting create a visually engaging and highly functional space that enhances both product display and visitor interaction.

Central to the booth's innovation is its seamless blend of physical and digital experiences. A welcoming bar area fosters social interaction, while comfortable seating zones encourage deeper engagement with the brand. The inclusion of a digital catalog extends the exploration of Bonna's products beyond the physical displays, offering visitors a comprehensive and interactive brand journey. The modular construction, utilizing Albond composite panels and sustainable materials, ensures adaptability and efficient production, reflecting both practical and environmental considerations.

The design process was informed by extensive research, including user experience studies, market analysis, and prototyping, to optimize visitor flow and maximize engagement. Overcoming challenges such as spatial constraints and the integration of technology, the team prioritized intuitive navigation and immersive atmosphere. The result is a trade show booth that not only elevates Bonna's brand presence but also sets a new standard for exhibition design, as recognized by the A' Design Award jury.

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