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Selftea: Merging Authentic Turkish Tea Rituals with Effortless Modern Automation

Selftea, designed by Fatih Saruhan and the HSVO team in Istanbul, is a groundbreaking automatic Turkish tea maker that redefines the traditional tea brewing experience. Officially completed in January 2025 after extensive research and development, Selftea was honored with the Silver A' Home Appliances Design Award for its innovative approach and exceptional design. The product is set to enter mass production, offering tea enthusiasts a new way to enjoy authentic Turkish tea with minimal effort.

Unlike conventional tea makers, Selftea fully automates the intricate process of Turkish tea brewing, preserving the cultural ritual while eliminating manual labor. Its patent-pending sliding mechanism precisely transfers boiling water to the teapot, ensuring perfect infusion and allowing users to control the strength of their tea. The device features a sleek, modern design that fits seamlessly into contemporary kitchens, and its dual-chamber system replicates the traditional double teapot method for a consistently rich and smooth flavor.

Developed through a user-centered approach, Selftea incorporates high-quality stainless steel, heat-resistant glass, and advanced temperature control technology. The compact unit (250 mm x 210 mm x 363 mm) boasts a 2.5L water reservoir and a 1.5L teapot, operating at 1500W for efficient and precise brewing. The design process involved rigorous field research, user studies, and iterative prototyping to ensure both authenticity and ease of use. By automating the steeping process and offering customizable tea strength, Selftea makes the cherished tradition of Turkish tea accessible to everyone, from home users to professionals.

Selftea's development overcame significant creative and technical challenges, including replicating the nuanced control of traditional brewing and ensuring user acceptance of an automated solution. Through smart automation, innovative materials, and a focus on cultural authenticity, the HSVO team succeeded in delivering a product that honors Turkish heritage while embracing the convenience of modern living.

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