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Panpan Limited Gift Box: A Fusion of Chinese and French Heritage in Commemorative Packaging Design

Beijing-based designer Wu Yao and his team have introduced the Panpan Limited Gift Box, created to honor the 60th anniversary of diplomatic relations between China and France. The gift box, which debuted at a special product launch event in Paris, draws inspiration from the ornate Chinoiserie style that captivated Europe in the 18th century and the timeless elegance of ancient Chinese food boxes. By integrating renowned landmarks and cultural motifs from both countries, the design serves as a visual bridge, celebrating the enduring friendship between the two nations.

The Panpan Limited Gift Box stands out for its thoughtful combination of Eastern and Western aesthetics. Its curved opening lines, inspired by the Panpan logo, resemble a ribbon that seamlessly connects Chinese and French elements within the illustration. The box is crafted from environmentally friendly cardboard, adorned with gold metal medallions and a limited edition identity plate. Hot-stamped illustrations and gold paper embossing of wheat and bamboo motifs further enhance its luxurious appeal, while a flip lid secured with magnets ensures both functionality and elegance.

Addressing the challenge of balancing cultural representation and premium branding, Wu Yao and his team chose the Chinoiserie style to harmonize Chinese and European influences. The result is a collectible gift box that not only houses Panpan brand products and curated gifts but also serves as a symbol of cross-cultural appreciation. This design was recognized with the Bronze A' Packaging Design Award in 2025, underscoring its creative ingenuity and contribution to the art of packaging design.

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