FOR IMMEDIATE RELEASE

Kaorium: Interactive AI Signage Blending Scent, Language, and User Experience for Fragrance Discovery

Kaorium is a groundbreaking fragrance experience device developed by Toshiharu Kurisu and his team, designed to enrich users' sensory perceptions by bridging the gap between scent and language. Recognizing that fragrances are often difficult to describe and that personal preferences vary widely, Kaorium leverages artificial intelligence to translate complex scent profiles into simple, relatable words. This approach empowers both novices and enthusiasts to discover fragrances that resonate with their unique sensibilities, making scent selection more intuitive and enjoyable.

The device features a minimalist interactive signage system, where descriptive text floats above a tabletop interface, allowing users to focus on the emotions and imagery evoked by each scent. By combining RFID technology with AI-powered natural language processing, Kaorium presents users with easy-to-understand scent descriptors such as "soft," "soapy," or "clean." This not only demystifies the fragrance selection process but also encourages deeper personal engagement, as users are invited to reflect on their own sensory experiences rather than rely solely on expert opinions.

Since its inception in Japan in November 2019, Kaorium has demonstrated significant impact in various sectors, including education, retail, and entertainment. Joint research with the University of Tokyo revealed that fragrance shops using Kaorium saw a 139% increase in entrance rates and a 287% boost in purchase rates. The device has gained international attention, including an exhibition at the London Design Festival 2023 and adoption by The Fragrance Shop in the UK. By fostering a culture of respect for cognitive diversity and individual perception, Kaorium is setting a new standard for sensory education and customer experience worldwide.

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