FOR IMMEDIATE RELEASE

Coral Scratcher: Award-Winning Modular Cat Scratching Post Inspired by Nature and Minimalist Design

Hangzhou owls Technology Co., Ltd. has received the prestigious Silver A' Design Award in the Pet Care, Toys, Supplies and Products for Animals category for its Coral Scratcher, a groundbreaking cat scratching post that redefines pet furniture for contemporary living spaces. Drawing inspiration from the branching forms of coral and the flowing shapes of ocean waves, the Coral Scratcher introduces a visually striking and functional piece that caters to the natural instincts of cats while elevating home décor.

Launched in January 2024 after its conception in Hangzhou in July 2023, the Coral Scratcher stands out with its minimalist black-and-white color scheme and modular construction. The design features footholds that mimic coral branches, enabling cats of all ages and abilities to climb, scratch, and rest comfortably. Its top platform doubles as a side table, seamlessly integrating into living spaces and providing a shared area for both pets and owners. The product's modularity allows users to adjust its height, making it adaptable to different feline needs and home layouts.

The Coral Scratcher is constructed from environmentally friendly paper wicker, ensuring durability and resistance to scratching, while the base and top are crafted from cold-rolled steel with a sleek plastic finish for stability and longevity. Assembly is simplified with a single threaded rod and a magnetic top, eliminating unsightly hardware and preserving the product's clean aesthetic. Extensive market research guided the development, addressing the lack of practical, stylish options in traditional cat furniture and responding to the demand for products that harmonize with modern interiors. The Coral Scratcher's innovative approach has been recognized not only for its technical excellence but also for its ability to foster harmony between pets and their owners.

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