FOR IMMEDIATE RELEASE

Cheetos Cheesy Verse 2024: A Multi-Sensory Journey Through Flavorful Worlds and Entertainment

In July 2024, PepsiCo Design and Innovation unveiled the third edition of the Cheetos Cheesy Verse, an immersive, multi-sensory experience hosted in Mexico City. Building on the success of previous years, this year's event was designed to be bigger, bolder, and cheesier, inviting Cheetos fans to journey through ten distinct worlds, each inspired by a different Cheetos snack. The experience was guided by the brand's iconic mascot, Chester Cheetah, who opened a portal to these imaginative universes, each with its own unique blend of entertainment, fashion, and food.

The Cheetos Cheesy Verse 2024 stood out for its innovative approach to brand engagement, transforming the personalities of Cheetos snacks-such as Torciditos, Bolitas, Colmillos, Flamin' Hot, Poffs, and Popcorn-into immersive environments. Each world offered visitors interactive installations, playful activities, and themed culinary delights, all designed to capture the fun and mischievous spirit of Cheetos. The event's expanded scale and creativity made it a must-visit destination for fans and families, reinforcing the brand's commitment to delivering memorable experiences beyond the snack aisle.

This groundbreaking project has been recognized with the Iron A' Design Award in Interior Space, Retail and Exhibition Design for 2025. The award celebrates the Cheetos Cheesy Verse for its practical, innovative, and industry-leading approach to immersive brand experiences. By integrating best practices in design and technical excellence, the event not only delighted attendees but also set a new standard for experiential marketing in the food and beverage industry.

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