FOR IMMEDIATE RELEASE

Gatorade Rookie Bottle Recognized for Mobility, Durability, and Cleanability in Youth Sports

PepsiCo Design and Innovation has announced that its Gatorade Rookie Bottle, a stainless steel hydration solution created for young athletes, has received the prestigious Silver A' Design Award in the Advertising, Marketing and Communication Design category for 2025. The award celebrates top-tier designs that demonstrate exceptional creativity, technical excellence, and positive impact, distinguishing the Rookie Bottle as a standout product in its field.

Launched in February 2024, the Gatorade Rookie Bottle was developed in response to direct feedback from parents and youth athletes, who identified the need for a bottle that was easier to hold, more durable, and simple to clean. The design features a dent-resistant shell, a built-in carrying handle for easy transport, a leak-proof straw cap to prevent spills, and a double-wall stainless steel interior that keeps drinks insulated for over 24 hours. These elements ensure the Rookie Bottle meets the unique requirements of younger competitors, who often struggle with larger, heavier bottles and are prone to accidental drops.

The recognition from the A' Design Award jury highlights the Rookie Bottle's commitment to innovation and user-centric design. By prioritizing mobility, durability, and cleanability, PepsiCo Design and Innovation has set a new standard for youth hydration products. The award not only acknowledges the technical and artistic strengths of the Rookie Bottle but also underscores its role in supporting the next generation of athletes with practical, thoughtfully engineered solutions.

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