FOR IMMEDIATE RELEASE

Pepsi Electric Influencer Kit Showcases Bold New Branding and Limited-Edition Zero-Sugar Cola

PepsiCo Design and Innovation has introduced the Pepsi Electric influencer kit to celebrate two major milestones: the unveiling of Pepsi's refreshed globe logo and visual identity system-the first in 14 years-and the brand's 125th anniversary. The exclusive kit, distributed from New York, features a dramatic presentation that captures the essence of Pepsi's new electric blue color and the brand's "Thirsty for More" attitude. The launch is further distinguished by the kit's recognition as a Golden A' Packaging Design Award winner for 2025, underscoring its impact and creativity in the packaging world.

The Pepsi Electric influencer kit is designed to stop recipients in their tracks. At its core is a special edition zero-sugar cola, Pepsi Electric, inspired by the vibrant new brand color. The kit's packaging centers on the iconic Pepsi Globe and Pulse, housed in a striking box with a light-up label that illuminates the unique electric blue hue. This bold, unexpected design not only celebrates Pepsi's challenger spirit but also serves as a tangible symbol of the brand's evolution and commitment to innovation.

Pepsi Electric's launch is a limited-time offering, making the influencer kit a coveted collector's item for fans and brand advocates. The kit's design and presentation reflect PepsiCo's dedication to advancing art, design, and technology in the beverage industry, while creating memorable experiences that resonate with a new generation of consumers. The Golden A' Packaging Design Award recognizes the kit's outstanding creativity and its significant contribution to the world of packaging design.

-END-