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Marlenka's New Packaging Sets a Benchmark for Modern Design and Brand Consistency

David Kantor and his creative team have unveiled a comprehensive packaging redesign for Marlenka, a renowned honey cake and dessert brand, in response to evolving industry standards and increasing market competition. The project, which began in July 2023 and concluded in February 2025, aimed to unify Marlenka's visual identity, enhance shelf presence, and ensure clear product differentiation across a diverse portfolio. Drawing inspiration from global packaging trends and leveraging consumer research, the new design system delivers both functionality and visual appeal, positioning Marlenka as a leader in premium confectionery packaging.

The redesign features a clean, structured aesthetic that distinguishes flavors, types, and sizes within the product range. High-quality cardboard and paperboard materials, refined matte finishes, elegant embossing, and luxurious gold foil accents underscore the brand's commitment to quality and sophistication. A unique photographic stacking technique was employed to create striking visuals, with over 2,000 images meticulously combined for exceptional sharpness and detail. The central key visual is adaptable across formats, ensuring consistency and a strong brand block on shelves and in communication channels.

Marlenka's packaging overhaul was driven by the need to stand apart from imitators and to modernize its look in line with shifting consumer preferences. The design process included extensive benchmarking against global brands and heat map testing to optimize consumer engagement. By eliminating distracting elements and introducing modern typography, the new packaging not only elevates the consumer experience but also reinforces Marlenka's market positioning. This achievement was recognized with the Bronze A' Packaging Design Award in 2025, celebrating the project's creativity, technical excellence, and positive impact on the industry.

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