FOR IMMEDIATE RELEASE

Hot Wheels Monster Truck RC Controller Sets New Standard for Accessible and Inclusive Play

Hot Wheels, a flagship brand of Mattel, is set to revolutionize the world of remote-control toys with the introduction of its Monster Truck RC Controller, launching in Fall 2025. Developed by the Hot Wheels RC Design Team in El Segundo, California, this new controller is engineered to provide an exhilarating RC experience for both core fans and new users, particularly those with special mobility and dexterity needs. The project, which began as an accessible toy design challenge in 2023, has since evolved through rigorous design sprints, user testing, and expert consultation to ensure it meets the diverse needs of children everywhere.

At the heart of the Monster Truck RC Controller is a commitment to inclusivity. The controller features large, clearly marked directional controls and a single oversized button to activate stunts, making it intuitive and easy to use for children with varying abilities. Its versatile design allows it to be operated in-hand or placed on a flat surface, and it can be attached to a lanyard for added convenience. These thoughtful features were developed using Human Centered Design methodologies, with extensive input from special needs educators and direct feedback from children during iterative testing phases.

This groundbreaking product not only enhances the joy of RC play for traditional Hot Wheels fans but also breaks down barriers for those who have previously been excluded from such experiences. The Monster Truck RC Controller is compatible with a range of vehicle models and reflects Mattel's broader mission to inspire, entertain, and empower children through play. The design's excellence has already been recognized with the prestigious Silver A' Design Award in 2025, underscoring its technical innovation, artistic merit, and positive social impact.

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