FOR IMMEDIATE RELEASE

Ghaffari Packaging Redesign by Wallrus Design Studio Receives International Recognition for Excellence and Innovation

Wallrus Design Studio has achieved international acclaim by securing the Silver A' Packaging Design Award 2025 for its comprehensive redesign of Ghaffari Co.'s packaging. The project, which commenced in April 2024 and concluded in January 2025 in Tehran, reimagined Ghaffari's visual identity through a strategic and minimalistic approach. The design team, led by Soroush Doustvandi and Matin Mirzaei, focused on harmonizing the brand's legacy with its future ambitions, resulting in a packaging system that is both visually striking and functionally robust.

The redesign process began with a thorough refresh of Ghaffari Co.'s brand DNA, aligning every element with the company's core values. By stripping away unnecessary details and emphasizing bold typography alongside a proprietary color palette, the new packaging delivers immediate shelf impact and fosters a strong connection with consumers. The use of IML labels and scalable design solutions ensures consistency across a diverse product portfolio, while monumental exhibition designs further elevate the brand's industry presence.

This award-winning project stands out for its ability to blend corporate gravity with approachability, creating a visual language that is both powerful and accessible. The minimal design method not only resolved previous branding challenges but also provided a future-proof roadmap for scalability across markets and media. Wallrus Design Studio's achievement demonstrates how strategic simplicity can drive innovation and set new standards in packaging design.

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