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Leng Chen wins Golden at the prestigious A' Packaging Design Award with Hou Juice Drink Packaging.

Leng Chen's groundbreaking Packaging sets new standards for innovation and excellence, earning prestigious Golden A' Design Award recognition in the A' Packaging Design Competition.

In a significant acknowledgment of design excellence and innovation, it has been officially announced that “Hou Juice Drink Packaging” by Leng Chen has been distinguished with the golden award status at the prestigious A' Design Awards for the year 2020, in the highly competitive packaging design category.

This distinction honors the remarkable design quality and innovative approach embodied in the creation. The Golden A' Design Award not only underscores the exceptional design and conceptual prowess of the Hou Juice Drink Packaging but also emphasizes the influential role of PAGODA in elevating standards within the packaging domain.

The visionary behind “Hou Juice Drink Packaging” Leng Chen, has been acknowledged for their dedication to pushing the boundaries of design. A deeper look into their portfolio and philosophy can be found at their designer.org profile, showcasing a commitment to excellence and innovation.

To explore “Hou Juice Drink Packaging” and its groundbreaking design features further, interested parties are invited to visit the design|newsroom where high resolution images, multimedia content, interviews and translations are available for the award-winning packaging.

About Hou Juice Drink Packaging

Pagoda Fruit Co., Ltd. is one the largest fruit retailer in China. The main icon of Pagoda Fruit is a Dancing Monkey. Because monkey is very often deified in Chinese traditional culture, the figure is use in many occasions. When Leng Chen design this series of drinks, Leng Chen want to create a monkey figure that is not that common in China. Leng Chen contacted his Polish artist friend - Anna to cooperate in this project. The design idea was to deliver happy & fun feeling in the product, and that is what Leng Chen presented in the final design, a group of monkeys dancing in a jungle party.

About A' Design Awards

The A' Design Award & Competition, celebrated worldwide for honoring superior design, distinguishes itself through a rigorous evaluation process conducted by a panel of industry experts, journalists, and academics. The A' Design Award celebrates the diversity and innovation of designs across various categories. A' Packaging Design Award honors outstanding design of bottles, boxes, cans, pouches, tubes, cartons, wrappers, bags and more.

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