FOR IMMEDIATE RELEASE

Xiaomi wins Silver at the prestigious A' Packaging Design Award with Mi Bluetooth Headset Mini Bluetooth Headset.

Xiaomi's groundbreaking Packaging sets new standards for innovation and excellence, earning prestigious Silver A' Design Award recognition in the A' Packaging Design Competition.

In a significant acknowledgment of design excellence and innovation, it has been officially announced that “Mi Bluetooth Headset Mini Bluetooth Headset” by Xiaomi has been distinguished with the silver award status at the prestigious A' Design Awards for the year 2020, in the highly competitive packaging design category.

This distinction honors the remarkable design quality and innovative approach embodied in the creation. The Silver A' Design Award not only underscores the exceptional design and conceptual prowess of the Mi Bluetooth Headset Mini Bluetooth Headset but also emphasizes the influential role of Xiaomi in elevating standards within the packaging domain.

The visionary behind “Mi Bluetooth Headset Mini Bluetooth Headset” Xiaomi, has been acknowledged for their dedication to pushing the boundaries of design. A deeper look into their portfolio and philosophy can be found at their designer.org profile, showcasing a commitment to excellence and innovation.

To explore “Mi Bluetooth Headset Mini Bluetooth Headset” and its groundbreaking design features further, interested parties are invited to visit the design|newsroom where high resolution images, multimedia content, interviews and translations are available for the award-winning packaging.

About Mi Bluetooth Headset Mini Bluetooth Headset

This is a low-profile product that targets the lower end of the sports headset market. The target audiences are 18 to 29 year-olds. The design strategy is to imbue a product with personality and to visually personify the product. It uses images of famous musicians in the packaging, contributing to a personification of the product: the oval shape becomes the head, and the button becomes an open mouth. This creates the image of a composer passionately singing or vigorously conducting an orchestra, giving voice to an otherwise low-profile product, at the same time highlighting its design element.

About A' Design Awards

The A' Design Award & Competition, celebrated worldwide for honoring superior design, distinguishes itself through a rigorous evaluation process conducted by a panel of industry experts, journalists, and academics. The A' Design Award celebrates the diversity and innovation of designs across various categories. A' Packaging Design Award honors outstanding design of bottles, boxes, cans, pouches, tubes, cartons, wrappers, bags and more.

-END-