FOR IMMEDIATE RELEASE

PepsiCo Design and Innovation wins Golden at the prestigious A' Packaging Design Award with Mountain Dew Hard Dew 2024 Beverage - Alcoholic.

PepsiCo Design and Innovation's groundbreaking Packaging sets new standards for innovation and excellence, earning prestigious Golden A' Design Award recognition in the A' Packaging Design Competition.

In a significant acknowledgment of design excellence and innovation, it has been officially announced that “Mountain Dew Hard Dew 2024 Beverage - Alcoholic” by PepsiCo Design and Innovation has been distinguished with the golden award status at the prestigious A' Design Awards for the year 2025, in the highly competitive packaging design category.

This distinction honors the remarkable design quality and innovative approach embodied in the creation. The Golden A' Design Award not only underscores the exceptional design and conceptual prowess of the Mountain Dew Hard Dew 2024 Beverage - Alcoholic but also emphasizes the influential role of PepsiCo Design and Innovation in elevating standards within the packaging domain.

The visionary behind “Mountain Dew Hard Dew 2024 Beverage - Alcoholic” PepsiCo Design and Innovation, has been acknowledged for their dedication to pushing the boundaries of design. A deeper look into their portfolio and philosophy can be found at their designer.org profile, showcasing a commitment to excellence and innovation.

To explore “Mountain Dew Hard Dew 2024 Beverage - Alcoholic” and its groundbreaking design features further, interested parties are invited to visit the design|newsroom where high resolution images, multimedia content, interviews and translations are available for the award-winning packaging.

About Mountain Dew Hard Dew 2024 Beverage - Alcoholic

Channeling the iconic Mtn Dew energy, the designers set the sights on a new adult oriented avatar that could extend the attitude to Hard Dew. The lively U.S. design took inspiration from biker tattoos, a jumping off point for the Asia-Pacific design, which landed on another popular tattoo design: dragons. In bright blue and glimmering green, the fierce, fantastical creature helped add some fire to the new ready to drink alcoholic beverage. For passionate Dew drinkers with a taste for fun, designers redefined the meaning of Do the Dew by giving adults the chance to say hard yes to Hard Dew.

About A' Design Awards

The A' Design Award & Competition, celebrated worldwide for honoring superior design, distinguishes itself through a rigorous evaluation process conducted by a panel of industry experts, journalists, and academics. The A' Design Award celebrates the diversity and innovation of designs across various categories. A' Packaging Design Award honors outstanding design of bottles, boxes, cans, pouches, tubes, cartons, wrappers, bags and more.

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