FOR IMMEDIATE RELEASE

PepsiCo Design and Innovation wins Bronze at the prestigious A' Packaging Design Award with Pepsi X Spotify Beverage Packaging.

PepsiCo Design and Innovation's groundbreaking Packaging sets new standards for innovation and excellence, earning prestigious Bronze A' Design Award recognition in the A' Packaging Design Competition.

In a significant acknowledgment of design excellence and innovation, it has been officially announced that “Pepsi X Spotify Beverage Packaging” by PepsiCo Design and Innovation has been distinguished with the bronze award status at the prestigious A' Design Awards for the year 2024, in the highly competitive packaging design category.

This distinction honors the remarkable design quality and innovative approach embodied in the creation. The Bronze A' Design Award not only underscores the exceptional design and conceptual prowess of the Pepsi X Spotify Beverage Packaging but also emphasizes the influential role of PepsiCo in elevating standards within the packaging domain.

The visionary behind “Pepsi X Spotify Beverage Packaging” PepsiCo Design and Innovation, has been acknowledged for their dedication to pushing the boundaries of design. A deeper look into their portfolio and philosophy can be found at their designer.org profile, showcasing a commitment to excellence and innovation.

To explore “Pepsi X Spotify Beverage Packaging” and its groundbreaking design features further, interested parties are invited to visit the design|newsroom where high resolution images, multimedia content, interviews and translations are available for the award-winning packaging.

About Pepsi X Spotify Beverage Packaging

Pepsi has always been at the forefront of the music scene, supporting what’s new and what’s next, and Spotify has undoubtedly blazed its own unique trail in music streaming. In June 2023, Pepsi joined forces with Spotify to create a Pepsi x Spotify limited-edition exclusive can design and influencer kit for an Egyptian audience. To visually represent both brands, the design had to equally integrate the identities of Spotify and Pepsi as well as an interactive QR code.

About A' Design Awards

The A' Design Award & Competition, celebrated worldwide for honoring superior design, distinguishes itself through a rigorous evaluation process conducted by a panel of industry experts, journalists, and academics. The A' Design Award celebrates the diversity and innovation of designs across various categories. A' Packaging Design Award honors outstanding design of bottles, boxes, cans, pouches, tubes, cartons, wrappers, bags and more.

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