FOR IMMEDIATE RELEASE

SAIC and Star wins Golden at the prestigious A' Interface, Interaction and User Experience Design Award with MG iSmart Infotainment System HMI.

SAIC and Star's groundbreaking Interface sets new standards for innovation and excellence, earning prestigious Golden A' Design Award recognition in the A' Interface, Interaction and User Experience Design Competition.

In a significant acknowledgment of design excellence and innovation, it has been officially announced that “MG iSmart Infotainment System HMI” by SAIC and Star has been distinguished with the golden award status at the prestigious A' Design Awards for the year 2021, in the highly competitive interface, interaction and user experience design category.

This distinction honors the remarkable design quality and innovative approach embodied in the creation. The Golden A' Design Award not only underscores the exceptional design and conceptual prowess of the MG iSmart Infotainment System HMI but also emphasizes the influential role of SAIC Overseas Intelligent Mobility Technology Co., Ltd. in elevating standards within the interface domain.

The visionary behind “MG iSmart Infotainment System HMI” SAIC and Star, has been acknowledged for their dedication to pushing the boundaries of design. A deeper look into their portfolio and philosophy can be found at their designer.org profile, showcasing a commitment to excellence and innovation.

To explore “MG iSmart Infotainment System HMI” and its groundbreaking design features further, interested parties are invited to visit the design|newsroom where high resolution images, multimedia content, interviews and translations are available for the award-winning interface.

About MG iSmart Infotainment System HMI

MG iSmart is an infotainment system interface designed for cars of the MG brand. The interface supports a new market rollout with a custom solution built around connectivity, digital touchpoints and smart assistants. Research and ideation sessions with the brand team and with customers in the target markets guided the user flows. Three interaction concepts were prototyped, and six visual directions were tested before one final direction was selected and developed in detail. Vehicles equipped with MG iSmart are on the road in India and Thailand.

About A' Design Awards

The A' Design Award & Competition, celebrated worldwide for honoring superior design, distinguishes itself through a rigorous evaluation process conducted by a panel of industry experts, journalists, and academics. The A' Design Award celebrates the diversity and innovation of designs across various categories. A' Interface, Interaction and User Experience Design Award honors outstanding design of websites, mobile applications, software interfaces, game interfaces, wearable interfaces, virtual reality interfaces, augmented reality interfaces, dashboard designs and more.

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