FOR IMMEDIATE RELEASE

Xun Gao's Brand Identity Design for Luliang Highland Vegetables

For regional public brand identity newly designed for Luliang Highland Vegetables, the gold medal logo image is a key element symbolizing uniqueness and importance, accentuating the brand's excellence and extensive cultivation area in the China highland vegetable industry.

In the conceptual design phase, the project team engaged in extensive consultations to refine and establish the dominant visual elements of the logo design, including symbolic textual and graphic elements such as light, birds, and vegetables, to accurately convey the brand's values and exceptional produce.

The final product debuted and was implemented on 16 October 2023, in Luliang County, following months of field work in Luliang, Yunnan, to gain a comprehensive understanding of the region's ecological cultivation practices and distinct climatic and topographical conditions.

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